Resurfy

Resurfy targets everyday Instagram users — not businesses — who regularly save Reels, posts, and carousels but rarely revisit them. The core audience skews toward lifestyle content consumers in three main use cases: home cooks saving recipe Reels, fashion-conscious users saving outfit inspiration, and travelers saving places to visit. Users are iOS-based, value privacy (no feed access, no data resale), and are frustrated by Instagram’s poor native “Saved” organization — a pain point Resurfy directly addresses by converting saves into structured, searchable cards.