Mālie

Mālie is a Hawaiʻi-based luxury body and home brand founded in 2004 and headquartered on the Garden Isle of Kauaʻi. The company offers body care, hair care, perfume and fragrance, home fragrance, spa products, gifts, travel sizes, and hospitality amenities inspired by the natural beauty of Hawaiʻi. Mālie products are crafted with high-quality natural and organic ingredients, Hawaiian Hydrosols, and tropical botanicals, with cruelty-free and vegan positioning and formulas that avoid parabens, sulfates, phthalates, and other harsh ingredients. Candles and reed diffusers are exceptions and are not marketed as natural or organic products.

Mālie serves both direct-to-consumer customers and luxury hospitality partners. Its products are featured in hotel rooms, spas, and resorts throughout Hawaiʻi, creating a distinctive customer journey in which many shoppers first experience the brand during a Hawaiʻi stay and later purchase online. Mālie also operates branded boutiques on Oʻahu and Kauaʻi. Signature fragrance collections include Kōkeʻe, Pikake, Plumeria, Mango Nectar, and Tiare. The brand’s mission is to bring the essence of Hawaiʻi into everyday self-care and home fragrance experiences through thoughtfully crafted products that reflect the spirit, beauty, and aloha of the islands.