White & Co Living

White & Co. is an Australian women’s fashion and lifestyle brand founded in Melbourne in 2016 by Krissy Whitehead. Known for its effortless approach to everyday dressing, the brand offers thoughtfully curated clothing, footwear, and accessories designed to bring comfort, confidence, and timeless style into modern wardrobes. With a focus on elevated basics, versatile layering pieces, and wearable fashion, White & Co. blends relaxed Australian style with quality craftsmanship and inclusive sizing.

At the heart of the brand is White & Co. The Label, an in-house collection created to make everyday dressing feel easy, polished, and lived-in. Alongside its online store and boutiques in Victoria, the company has built a strong community-driven identity centred around supporting women through fashion, authenticity, and positive customer experiences. Their philosophy, “Effortless Style. Made For Living.” reflects the brand’s commitment to creating stylish essentials that seamlessly fit into real life.