HardTuned

Built by car enthusiasts for car enthusiasts, HardTuned is more than just a brand; it’s a lifestyle. Founded in 1997 by Loz Glen, our company came to life with the launch of nissansilvia.com and quickly became Australia’s #1 car forum. As the community grew, so did our commitment to quality automotive clothing designed to represent the culture we live and breathe.

Nowadays, our products are made from scratch at our design studios in Gold Coast and Osaka. From our iconic hoodies to custom accessories, every item goes through a lot of testing and is made using premium, sustainable fabrics. Our caps, shoes, and accessories are built with one-of-a-kind moulds and patents by luxury manufacturers.

We reinvest 60% of profits directly into motorsport, sponsorships, events, and athletes. That’s our way of giving back to the same community that shaped us into what we are today. With teams and offices in Australia, Japan, Sweden, and the USA, HardTuned is a truly international name in automotive apparel.

Whether you’re ordering gear or catching us trackside, we’re right there with you. Join the HardTuned movement today, step into our gear and be part of a global community.