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Brands have really lead the way in facilitating working with their farmer suppliers to do that semester we talk a lot about that trends in the marketplace trans on organic and what's driving the growth and you know the Paul Cezanne and the guidelines I if you want to launch a product on but if you are a consumer packs good company and you are considering a line of organic which should they can be considering whose number things to look at are certainly understanding the regulatory framework there's a there's a certain infrastructure in place for organic its the Organic Standards the regulation very specific leans on you are allowed in are not allowed to say I'm those are very important before you launch a brand you should also have a good understanding of the organic market place market data is important consumer attitudes understandings and buying habits very important and you can look to the trade association and some other groups to provide that sort of data and particularly important if you're in the segments that maybe highly competitive or one that’s position for great growth there's an number those within the organic sector and its good I didn't know where you stand and where your product might fit in one of the other things that's a that’s probably advisable is to also have an understanding of your supply so what's your supply base because you can just go and look around for an ingredient necessarily I'm because you’re you're already operating within limited supply base by looking .
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