Public Relations Evaluation - Reputation Measurement India from CARMA International India

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Public Relations Evaluation - Reputation Measurement India from CARMA International India

By CARMA International India (30+ days ago)

The ongoing media content analysis helps a company understand its positioning and perception vis-à-vis its competitors. Global Reputation Index (GRI), a proprietary tool used by CARMA International in partnership with a global research company, goes a step further. GRI helps companies to measure and effectively manage corporate reputation.

The GRI combines primary stakeholder research with media content analysis and provides a Matrix score along with detailed results to measure the public relations & communication outreach efforts. It is a strategic diagnostic tool, which adds value to any existing research programme and can also serve as a long-term (benchmarking) measure to understand the shift in stakeholder perception and corporate reputation.

CARMA International India
Phone : +91 120 652 0784/5
Fax : +91 120 257 1439
Email : info@carmaindia.in


Related Categories

Media Research Company | Media Measurement and Analysis – CARMA world's leading independent media measurement and analysis company India - Media Audit Services India - Social Media Analysis India - media research - media evaluation

Contact CARMA International India
CARMA International India Pvt.Ltd. D-61, Sector – 48 Noida, 201303, , Noida, Uttar Pradesh, 201303, India
phone: 120 652 0784/5
http://carmaindia.in/
Email




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