Lead Generation

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Lead Generation

By Barrk Marketing (30+ days ago)

You may have heard “lead generation” thrown around at networking events and marketing meetings. But what does it actually mean? What’s all the fuss about?

Basically, a lead is a person who has already shown interest in your product or service. Pretty simple, right? So lead generation is all about creating these leads - or, in other words, potential customers.

How have these potential customers shown interest? Through a contact form, or maybe they filled out a survey on your website. We then harvest their details and hand them to you.

“Well,” you might be thinking, “I could just cold-call”. You could, but as a brand, the last thing you want to be known for is being pushy and intrusive.

When a lead shows organic interest in your product or service, the transition from stranger to customer is much smoother. Barrk Marketing will find those who are interested in your product or service, show them your business, and give you their willingly supplied contact information. Lead generation is also a key component of creating and optimising your sales funnel.

Getting you customers is the name of the game.

So, how do we make this magic?

- A visitor discovers your business through one of your marketing channels (Google advertising, PPC, blog, email marketing, or social media marketing)

- They are enticed to click on your call to action due to a selected lead bait.

- This takes them to a landing page, which is carefully designed to harvest lead information (their email address or a contact number).

- Bam! You now have a lead your business can reach out to. Pretty cool, hey?

From there, the ball is in your court to reach out to this hot lead and seal the deal. Alternatively, we can also enroll this lead in an additional marketing communications strategy. This moves the lead further down your sales funnel and warms them up even further.

Related Categories

lead generation - leads - qualified leads - barrk marketing - marketing - digital marketing

Contact Barrk Marketing
Cape Town, , Cape Town, Western Cape, 7441, South Africa
phone: 083 955 5740

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