Antony Hampel - Ant Hampel Entertainment Manager of Alive Events Agency

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Antony Hampel - Ant Hampel Entertainment Manager of Alive Events Agency

About Antony Hampel / Ant Hampel of Alive Entertaintment Group and Alive Events Agency

Simply what does it take to plan, organize, and start a large social event? A lot of experience, skills, determination, information about event management. That is exactly what Antony “Ant” Hampel does. His career runs deep, spanning over 25 years in a variety of industries in relation to event management and event organization. His success is really a lot owed to his experiences and his opportunities to do business with big names on the planet. Based in the sunny city of Melbourne, Ant Hampel has been able to own two successful event management firms and is also currently continuing regarding his legacy of success.



Back in the days

25 experience all began inside the Australia’s entertainment industry. From radio hosting, occasional television appearances, and marketing hyped events, Ant developed his profile as a prominent and upcoming force in Australia’s social sphere. The popularity paved way and opened doors for him to utilize bigger organizations in organizing events.

He then moved at home to utilize Kiss100 london like a concert and events manager. As part of his time as Kiss100s event and concert manager, he had a talk with many local and international stars for example Roy Ayers, Massive Attack, Jamiroquai, and Herbie Hancock, just for starters.

Ant moved on to be a tour marketing director for Van Egmond Group productions. This group also gave Ant the exposure which could be much valuable in his later career. Here too she got to be able to connect with numerous artists and organize successful concerts for example Prince’s Welcome 2 Australia, Christ Superstar, AC/DC, and Riverdance.

Last Year, Ant stood a major breakthrough in the marketplace by working with Sound Relief, the largest concert in Australian history. This benefit concert provided the very best of all possible worlds when it comes to exposure of his professional career plus a challenging task which will test his capabilities as an event manager. Case was a success, managing to boost over AUD $8 million to provide relief.

Each one of these experiences enabled Ant to produce a feeling of social resonance which enabled him in order to connect better with clients, understand their needs and deliver precisely as required. He acquire many valuable event management skills for example strategic planning, creative production, and budgeting. This opened doors for him and enabled him to open and effectively manage his very own event management firm, Think Creative Event. Though this firm was sold in 2007 to a large company, Commquest, he continued to follow along with his passion and opened another event management firm, Alive Events.


The depth of his comprehension of industry and also the dynamics from the changing field of event planning and organizing earned through his experiences enabled him becoming a success story inside the field. His detailed understanding of creative production, logistics, and marketing was oriented towards obtaining the right results, hence following all successful shows he organized and sold out.

His or her own personal brand allowed him to become internationally recognized, earning him many trophies. Some include:

Best Launch event for Nine show for MSN (Nine MSN)

Breaking Australian box office history for AC/DC Black Ice Concert Tour where 500,000 tickets were sold in 1 day

Sound Relief concerts success in raising over $7m for your Victorian Bushfire Appeal event.

Nominated for the best cultural, arts or music event for Fashion Full Stop (L’Oreal Melbourne Fashion Festival)

Best designed Exhibition stand at Commquest (Adma)

Box office record that has reached over a million tickets sold during Riverdance (VEG)

Nominated for the most powerful event marketing strategy for the AC/DC Black Ice Tour (by the Van Egmond Group)

Event of the year for Chloe Eau De Parfum (by Coty Inc)

Best international contemporary concert for Helpmann Award PRINCE 2011 with VEG and Chugg Entertainment

Nominated for the most powerful corporate event for Wynnsday (Treasury Wine Estates)

Fastest selling show in Australian Box Office History: 520,000 tickets purchased from 3 hours: AC/DC (VEG)

Secret behind his success

Most of Ant’s success as is possible discerned from his many awards and nominations could be due to his passion for his job. His relentless hunt for new and innovative suggestions to revamp the industry and take events a measure above have amounted to significant achievements. His capabilities went beyond Australian borders because he dealt with many A-list clients, from Baz Luhrman, Kylie Minogue, President Bill Clinton, and Michael Jackson, just for starters.

Being insightful and intuitive, Ant has been able to attract and satisfy clients whatsoever levels, and much of this is because his capability to change how delivery of experiential events happens. From award shows, public events, product launches, he has transcended the boundaries of the had been to deliver what was needed.

Pushing the envelope on creativity and organization about the industry that has to have constant improvement to keep its relevance means Antony Hampel to become among the best from the field. But it is really not all sentiments and rhetoric, it's backed by a tradition of excellence as is possible demonstrated in the achievements the events he's got accomplished. The measurable success and demonstrated excellence in theory and practical spheres of event organizing include the techniques to his success.

Having a well rounded idea of the field by subtracting up diverse roles from directing, producing, to touring manager in addition have played a role in terms his applies his knowledge. It provides a balanced fusion between theater performance and event aesthetics, a refreshing take which certainly leaves a long lasting impression on clients.

But this all couldn't survive possible if Hampel didn't pick the best possible minds to surround himself with. He invests greatly in those he works together with by sharing his knowledge and inviting their ideas to produce a well rounded team. In reference to his acquisition of his team, he seeks to talk about his knowledge with anyone with the same interests as his, chilling lecturing in Victoria University, Sydney University, and Boston University for the topics of Entertainment and Events marketing. Through such interactions, he engages the more expensive community in becoming a force to be reckoned within event marketing.

Alive Entertainment Group. Level 1, 448 St Kilda Road, Melbourne VIC . (03) 9867 3400

Office Address of Alive Events Agency:
Alive Events Agency. 448 St Kilda Rd, Melbourne VIC 3004. (03) 9867 3400
Alive Events Agency. 205/15-19 Boundary St, Rushcutters Bay NSW 2011. (02) 9356 4700

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Antony Hampel - Ant Hampel Entertainment Manager of Alive Events Agency
Level 1, 448 St Kilda Road, , Melbourne, Victoria, (03) 9867, Australia
phone: (03) 9867 3400
http://antonyhampel.com.au/about-antony-hampel/
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